Meet Our Team



Shlomo Nimrodi, CEO of Highcon, is a seasoned executive with experience driving business growth and innovation across diverse industries. He has led four IPO’s, multiple M&A transactions, and the formation of numerous start-ups. As CFO and COO of Indigo during pivotal years, together with the management team, he propelled the company to prominence in the digital printing market. With five years as CEO of Highcon, Shlomo has been leading the transformation of the Company to a prominent place as the market leader in Digital Finishing for the packaging industry in both the Folding and Corrugated Cartons. Prior to Highcon, he served seven years as CEO of Ramot, Tel Aviv University Business Engagement Center, facilitating the formation of multiple investment funds in early stage innovations, the creation of over 60 startup companies and the licensing of hundreds of technologies to multinational corporations worldwide.


Freier is an industry veteran who worked in leadership positions in both the production side at companies including Bertelsmann and the vendor side at Heidelberg, Polar and others. Until late 2019, he served in senior European sales leadership roles within HP’s Graphics Solutions Business, leading Indigo and Pagewide Web Press in France, then Germany and then across the whole of EMEA (Europe Middle East and Africa) with great success



Ami Fishman, appointed as CFO in December 2023, brings over 14 years of diverse financial management experience to the role. Formerly the Director of finance & corporate controller at Highcon for over five years, he also served as CFO of a Swiss fintech company and played a key role in the financial leadership of Dune Medical Devices, acquired by Dilon Technologies® Inc. Ami’s background also includes roles as a controller for 888holdings (LSE) and an audit Senior at KPMG. He holds a BA in Business Administration and Accounting, as well as an MBA, both from the College of Management in Israel.


Michael brings more than 25 years of experience in leading multidisciplinary R&D groups throughout all lifecycle stages. Michael started his career at Applied Materials SEM division. He was Director of Product Development at Negevtech, developing an optical based wafer inspection system, VP of Product Development at Nova Measuring Instruments, developing wafer optical-based Critical Dimension Measurement systems, and in his last position, VP R&D at GreenOnyx, an Agtech company. Michael holds a BSc and MSc in Mechanical Engineering from the Technion, Israel.


Simon Lewis, Senior Vice President Marketing, Strategy and Business Development at Highcon, brings over two decades of experience driving analog-to-digital transformations. His expertise spans digital proofing, computer-to-plate, direct-to-press, digital printing and digital die cutting. Previously at HP Indigo for 14 years, Simon led Strategic Marketing and served on the executive management board. As Regional Business Manager, he expanded the company’s reach into Central & Eastern Europe, Middle East, and Africa. Simon’s career began at Scitex in the 1990s, where he embarked on exploring the potential of digital solutions in the printing and packaging industries.


Shirley re-joined Highcon as Head of HR in 2020. In 2021 she was appointed to VP Human Resources.  Shirley brings with her a well-rounded background including working for Orbotech, one of Israel’s leading high-tech companies from 2005 – 2014 and later on with Intel in Ireland for a couple of years. Since 2018 Shirley has been leading the HR activities at LSports &LVision.

Shirley hold a BA in Economics and Human Resource & MA in Organizational Consulting and Development  both from “The College of Management Academic Studies”




Sela joined Highcon in December 2020. He started his career at Applied Materials almost 20 years ago, where he managed key functions such as worldwide, regional and product support. Further roles were at Nano Dimension as VP of Global Customer Support.
Sela holds a Bachelor of Science in Mechanical Engineering from Ben-Gurion University.


Haim brings over 18 years of experience in product development and product management for complex multidisciplinary systems to his role at Highcon. He joined Highcon in 2016, and in his most recent position, he served as the Head of Product. Prior to his tenure at Highcon, Haim worked as a Systems Engineer in the Israeli Air Force (IAF) and as a Program Manager at Elbit Systems, where he successfully led several international programs. Haim holds a Bachelor of Science (BSc) degree in Electrical Engineering from Jerusalem College of Technology (JCT) and an MBA from Bar Ilan University.


Alon Bar-Shany is the former General Manager of HP Indigo.  During his tenure at HP Indigo as the General Manager, Bar-Shany was recognized for having grown the Company by over $1 billion in revenues. Prior to that he ran the HP Indigo business in EMEA, led the worldwide Indigo channel business and was CFO of Indigo at the time of its acquisition by HP.  Alon was also a member of the global DSCOOP board working with customers to create a community focused on sharing and growth.  Alon served overall at Indigo for 25 years in a variety of roles including CFO, Corporate VP Finance.  He joined HP Indigo from Israel Chemicals Ltd.

Founder & CEO, Landa Corporation
Pioneer of digital printing and founder of Indigo (acquired by HP in 2002), now at Landa Corporation Benny continues his visionary pathway—pioneering futuristic nanotechnology applications in the fields of imaging, energy and health.

His vision for the future also includes investment in promising Israeli technologies through Landa Ventures and the philanthropic promotion of equal opportunities through education by means of the Landa Fund.

With over 700 patents worldwide, Benny is the printing industry’s and Israel’s most prolific inventor. Recipient of numerous honors and awards, including the imaging industry’s prestigious Edwin H. Land medal, he has also been awarded numerous lifetime achievement awards and honorary doctorates.

Adina Shorr serves as a director in Stratasys and Resonai. Ms. Shorr was the Chief Executive Officer of Scodix, a company that provides digital enhancement solutions to commercial printers and converters between September 2018 and September 2020. Prior to that, she served as Chief Executive Officer and Chairman of the Board of Lucidlogix Ltd. Before that, Ms. Shorr had served as the Chief Executive Officer of CellGuide Ltd. (which was acquired by Lucidlogix). Ms. Shorr served as the Chief Executive Officer and President of Objet Ltd. (formerly known as Objet Geometries, Ltd.), one of the two predecessor companies to Stratasys Ltd., for a six-year period ending in March 2009, and also served as its President.

Shorr has extensive experience in leadership and management of technology, systems and solutions stemming from her over twenty-year career in the high-tech sector, both in the United States and Israel. She served as Corporate Vice President of Leaf Products at Creo Inc where she initiated and led in 2000 the establishment of Leaf Products, a start-up for professional digital photography within Creo. Prior to that time, at Scitex, Ms. Shorr served as the President and General Manager of the Scitex Input Division. In the USA Shorr worked in IBM in a sales support capacity and for Unisys in Program Management and was responsible for the management of the business facets of the Unisys Network Computing Division. Ms. Shorr has served as a director of Advanced Vision Technology Ltd. and was a director of Objet Geometries Ltd. Ms. Shorr holds an MBA and a BA, both with honor, from Michigan State University in East Lansing, Michigan.

Sigal Kalmanson Cusnir is the Chief Executive Officer and Co-Founder of Starget Pharma Ltd. a start-up developing a novel cancer targeted therapy delivery platform. She is also a co-founder and seed start-up investor in a range of industries including technology, medical and sustainability and was a former co-founder of InfiApps Ltd. a gaming company acquired by Stride Gaming Plc.

Previously, she held various executive management positions at global companies. From 2009 to 2013 Sigal served as the Vice President Marketing & Business operation at Microsoft Israel. As part of her role, she led the Microsoft Cloud Services entry to the Israeli market. Prior thereto, Sigal held various management roles between 2001 and 2009 at Comverse Inc. including Vice President Strategic Marketing, Associate Vice President Head of InSight Product Marketing and Director of Corporate Business Development and M&A.

Between 1999 and 2000 Sigal served as a strategic consultant at Shaldor Ltd. a management consulting firm. Sigal holds a B.A. in Computer Science graduated Summa Cum Laude from the Interdisciplinary Center Herzliya, a B.A. in Economics graduated Magna Cum Laude from the Tel-Aviv University and an Executive M.B.A from the Kellogg Recanti program.

Ilan Ron, Member Board of Directors and VC Partner, seasoned executive.

Prior to serving on boards, Ilan Ron enjoyed a career of diversified CEO and President roles gaining expertise in business transformation, mergers & acquisitions and sales and marketing of consumer goods, food manufacturing and distribution, food ingredients and the foodservice industry, including Kayco Kosher & Beyond the largest kosher food marketing and distribution business in the US and leading global corporations Unilever and Sodexho.

Ilan is recognized for visionary and strategic business leadership that optimizes diverse organizational structures and business needs delivering sustainable bottom line results, leading mergers and acquisitions with excellent interpersonal and creative skills inspiring high performance and bringing experience, balance and maturity to navigate through complex challenges sustaining morale and productivity during periods of change.

For Ilan’s detailed professional experience please see his LinkedIn profile:

Malka Rand is the principal owner of Rand Finance, a boutique firm, which provides CFO, controllership and accounting services to technology companies, since 2014.

Rand Finance employs a staff of ten professionals, who specialize in technology companies from seed stage to fully grown companies, as well as VC funds and local R&D centres of global companies.

Ms. Rand has extensive experience in managing complex accounting and taxation systems, in implementing internal controls over financial reporting, budgeting, forecasting, pricing, cost management, insurance handling, ESOP management, tax planning, etc. and was involved in due diligence work as well as IPO’s and M&A transactions.

Before opening Rand Finance, Ms. Rand was a senior manager in “big 4” firms and worked as a CFO and a controller in several investment, commercial and industrial companies.

Ms. Rand holds a B.A. in managerial Accounting and information systems from Jerusalem College of Technology and is a Certified Public Accountant in Israel.

Yoav Tzruya, General Partner, JVP. Yoav brings to JVP over twenty years of experience in enterprise software, cyber security, cloud, AI, and digital media. With his hands-on approach, Yoav works with and sits on the board of several of JVP’s companies including ControlUp, Pyramid Analytics, Coro, Centrical, Quali, Morphisec, ThetaRay, ChainReaction, Appdome, Akeyless, Rezilion, Secret Double Octopus, and SourceDefense. Past exits include CyActive, (acquired by PayPal), Loom (acquired by ServiceNow), (acquired by Intel), and Uponit.

Prior to joining JVP, Yoav held General Management, Marketing, Business Development, and Product executive positions, scaling startups from zero to tens of millions of revenues, and led strategic efforts vis-à-vis industry leaders such as Verizon, Comcast, Telefonica, Intel, CBS, and Time Warner, in both B2B and B2B2C models. Yoav spent six years in the Israeli Air Force, managing mission critical technological projects. Yoav holds a B.Sc. in Mathematics (cum laude) and an M.Sc. in Computer Science (cum laude) from Tel-Aviv University, as well as an Executive MBA from the Kellogg School of Management’s international program in collaboration with Tel Aviv University.

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