Simon Lewis, Senior Vice President Marketing, Strategy and Business Development at Highcon, brings over two decades of experience driving analog-to-digital transformations. His expertise spans digital proofing, computer-to-plate, direct-to-press, digital printing and digital die cutting. Previously at HP Indigo for 14 years, Simon led Strategic Marketing and served on the executive management board. As Regional Business Manager, he expanded the company’s reach into Central & Eastern Europe, Middle East, and Africa. Simon’s career began at Scitex in the 1990s, where he embarked on exploring the potential of digital solutions in the printing and packaging industries.