Pringraf Installing World’s First Highcon Euclid II

November 13, 2014

Pringraf in Italy, is in the process of installing the world’s first Highcon™ Euclid II digital cutting and creasing machine, at a special site in Campochiaro.

Giuseppe and Roberto Prioriello, Co-founders of Pringraf comment, “We fell in love with the Highcon Euclid, seeing it as an ideal solution. We had been looking for something special, something more productive that would help us bring our dreams to life. We have been in the printing business since 1994 and have always been passionate about the connection between graphic design, digital technology and printing. This revolutionary new product will remove the limits inherent in creating truly imaginative design and will make the realization of package design far more hassle-free.”

In order to demonstrate its commitment, Pringraf entered and won design awards with a Gelato box package digitally cut and creased on a Highcon Euclid machine.

The company’s awards include the ProCarton ECMA Food category and the Luxury Packaging Awards Best in Show and Best Luxury Food Pack categories.

The Gelato box packaging brief came from Pingraf’s customer, Aloha. Its request was for a design that resembled a wicker basket. Raw materials for this would be expensive and so Pringraf produced a cardboard package resembling a basket. This was possible due to the capabilities of the Euclid, as the basket shape could be maintained and the wicker structure created through intricate laser cutouts, perfectly representing the intended basket. Additionally, it resulted in an ecologically sustainable, less expensive concept, that also saw the customer achieve increased sales and market presence, and time to market was only three months.
Nigel Tracey, Highcon Sales Director states, “I have known Pringraf for several years. The company is Nigel Tracey, Highcon Sales Director states, “I have known Pringraf for several years. The company is a a true innovator and the Highcon Euclid is a great match for them. I am looking forward to seeing how it helps grow the business.”

Pringraf signed the deal with MGraf, the latest addition to Highcon’s distribution channel in Italy. David Marinoni, of MGraf, said, “The combination of Highcon’s game-changing technology and Giuseppe’s vision will be a great success. It also gives us the opportunity to renew our long relationship, as we supplied the Prioriello brothers with a small offset machine more than twenty years ago and thanks to Highcon we are now working with them again with this exciting technology.”

The Highcon Euclid II incorporates numerous productivity and quality improvements. This is a result of the valuable input garnered from Euclid customers around the world. Upgrades include a new substrate handling system, enhanced creasing quality, and optimized cutting algorithms.

Giuseppe has also founded a new startup called Packly (www.pack.ly), a web to pack platform for custom packaging. It is an easy and fast way to create packaging online and have it printed starting from one copy. Graphic designers, brand owners etc., can even use Packly to create custom die-cut shapes. The user can do this on-line, entering the dimensions and substrate thickness and have the CAD file immediately available for download. Packly is in private beta and will be launched to the public at the beginning of 2015.

Contact at Pringraf
Giuseppe Prioriello
[email protected] tel: +39 0874 775270

About Pringraf
Pringraf was founded by Giuseppe & Roberto Prioriello in 1994 with a black and white offset printer in a 100 m2 working space, and today hosts a 1.200 m2 site Within 12 months the size of the plantis expected to reach 3600 m2.

The company prides itself on the fact that it does not simply offer a packaging product, but a comprehensive solution to respond to any possible packaging issue. Pringraf is able to support its customers from the design to the production phase, offering a multitude of services.

The technologies and services offered by the company include offset printing, sheet to sheet laminating, automatic knot tying, windowing, die-cutting, folding and gluing, plastic laminating, embossing, digital printing, screen printing, UV coating, binding, hot foil printing,

The market sectors served by the company include food, beverages, cosmetics and marketing & tech. Clients include such globally recognised names as Paypal, Ebay, H-art, Condorelli, Strega Alberti, Facile.it and Genialloyd (part of the Allianz group).

Giuseppe and Roberto Prioriello, have 20 years’ experience in printing and folding carton packaging. Roberto has a background in design and structural engineering and Giuseppe has a background in electronics and computer science he graduated from Rockstart accelerator for web startups – The Netherlands (class 2012)
www.pringraf.it/en