E-commerce and packaging
- October 25, 2018
E-commerce is a big word for what has now become a way of life for many of us. Jeff Bezos launched Amazon.com way back in 1995 and they now count for almost 50% of all online purchasing. But more than that, Amazon is constantly raising the bar for the services offered; introducing Amazon Prime and …
Consumer relevance
- July 1, 2018
Whether globalization is in or out of fashion – and debate is rife on the subject at the moment – most of us consumers are eager to reap all the advantages of globalization without letting go of our need for products that are specifically relevant to us. We want all the advantages of a global …
The Role of Paper in the Omni-channel world of retail
- March 26, 2018
Marketers around the globe are keeping their eyes on a handful of pretty dramatic changes that are affecting how brands and retailers go to market with their products and services. According to Wikipedia: Omni-channel retailing is an expansion of multi-channel retailing. The major change between the two is the level of integration. Multi-channel is usually identified …